As the competition in every business sector is getting intense because of expanding marketplace and the emergence of new players, presenting the products and services in the most impressive and accessible way has become a key concern of businesses. Website design is the base to encourage the potential customers to explore the offerings because the first impression is a statement of brand image and quality standards. A professionally designed website delivering the ultimate UX is a must to impress search engines and to perform in ranking. Here comes the role of a website designing agency with additional capabilities for web development, support, and comprehensive digital marketing support.
Nine Website Designing Trends to Follow for 2022
1. Illustrated Web page Design: Using illustration in place of photography is an increasing trend wit reasons. When Core Web Vitals page experience algorithm update pushes for designing fast loading pages, illustrated web page design becomes a preferred choice because smaller in file size and loading faster than photo images.
2. Low Light & Dark Mode Web Design: Dark mode and night shift user interface designs deliver the users a low-contrast app or website that is more comfortable and soothing to use at in a low-light environment. For example, some web designing companies have already started to design web pages with a light-to-dark switch visible on each web page it allows users to switch between dark and light versions.
3. Monochromatic Website Design: Having monochromatic web page design is a growing trend because it facilitates web designers to create colored elements that draw users’ attention better. Such designs have been proved effective to increase clicks on call-to-action buttons. For example, Lemonade insurance company uses monochromatic web design to stand apart.
4. Interactive Storytelling Web Design: User experience animation is going to be a top web designing trend for 2022. Consumers tend to spend more time on a website designed with interactive features. Visual explanation is a must-follow trick for web designers to support the web owners for brand awareness strengthening.
5. Neomorphism Web Design: Neomorphism web design delivers a subtle clean visual look consistently throughout the website. The web design style relies on minor color changes and shadows. The visually appealing web design style minimizes visual clutter; and, it is going to be a key concern to improve UX.
6. Rotating Animated Web Page Design: This innovative web designing style delivers added interest for the visitors because they hope to see something new with each refresh. Fun surprises improve UX and engagement to decide right to act.
7. Non-Traditional Scrolling: Vertical scrolling has been the # 1 choice of web designers but horizontal scrolling has its own advantages. It brings uniqueness to web design and usability. catching visitors’ attention with simple and functional web design is an innovative web designing idea that clicks to deliver better UX.
8. Embedded Videos at Home Page: Using an activity-related relevant video on website homepage is a trending web design trend for 2022. For example, shows its employees working over a project. Video in itself is a statement about what the company does or what the company offers.
9. Web design with Gradient Color: In 2016, Instagram rebranded its logo with a gradient logo design. Initially, the decision was seen with a raised eyebrow. But, after some time, the decision proved a game-changer and trendsetter. Gradient designs are going to inspire more numbers of web design and development companies in 2022 to add new dimensions to their creativity.
Concluding Note:
Creativity has no limit. Even the best website designs performing with competitive excellence have scope for improvement. For example, the use of diagonal lines, scroll-triggered animations, cartoon characters etc are new ways to take website designing to the next level. Yes, the selection of a website designing theme depends upon several factors also like the nature of the business, target audience, product/service type, budget, etc.