Shopify is available with tons of SEO-friendly features to benefit your e-commerce website. However, e-commerce website and online business owners have to do many things to enhance the website rankings.
Even though SEO relies on a group of keywords, it requires much more than simply sprinkling a few keywords into the website’s content to get high website ranks. Thus, you have to learn key steps to master in SEO techniques to allow your Shopify website to secure the first rank.
Optimize the Site Structure
The way you choose to organize your content on your website or web page is very much essential for the success of SEO. When shoppers find the things, which they want quickly and easily, they spend more time on your website and view many pages. This step lets you to get high ranks on search engines. According to SEO experts in Delhi, a simple website structure makes crawling your website and ranking your products or services easy for Google and other search engines.
Increase the Speed of Your Website
The speed of the website indicates its accessibility. When your website navigates easily and everything moves at a faster speed, visitors do not experience any frustration. Instead, they choose to spend more time on your website. Thus, visitors intend to dedicate more time on your website. Only you have to take the following actions to make the Shopify store to run faster.
• Use small and well-optimized images
• Use a mobile-friendly and fast running website
• Remove any app, which you do not use
• Strictly avoid the usage of sliders
The success of SEO depends solely on finding the right target keywords and it is also applicable in the case of the Shopify website. SEO and web design experts in Delhi recommend you to create a list of minimum of five main topics, towards which your customers show concern and have close relation with your product.
Use Responsive Website Design
Responsive web design makes your Shopify store to appear excellent on every device. These include tablets, desktops and smartphone devices. According to web design experts in Delhi, responsive themes improve your user experience and allow your visitors to stay on your website for a long time.
As Google considers time-on-page as the marker of any website’s value when your website navigates and reads easily, it improves your site rankings. On the other side, improved website rankings and improved website usability lead to increased conversions and repetition of visitors.