The growth of any business highly depends upon the right decision taken at right time based on the right data-driven insights. The way to reach the potential buyers’ segment has changed. Businesses implement a mix of traditional and advanced marketing tactics to make their presence noticed. A digital marketing agency structures a smooth roadmap for the businesses to stay ahead on competitive grounds by mixing advanced marketing practices with traditional marketing practices.
Why You Need Digital Marketing And Traditional Marketing Both:
Do we still need to imply traditional marketing practices in the digital era? Why do leading global brands invest in both- digital and traditional marketing? Because both of these are complementary to each other. Traditional marketing is more focused on advertisement but digital marketing is focused more on conversation and convincing to purchase.
A strong presence on digital platforms strengthens the brand image and product awareness that results in improved leads generation. Customer engagement by providing the latest information about the products and trends in addition to addressal of their concerns promptly is a vital element of digital marketing strategy. Not all traditional marketing practices have lost their effectiveness but digital marketing techniques are far more effective and scalable. The mix of digital marketing and traditional marketing practices bridges the gap in marketing strategy as well as makes overall marketing more cost-effective. The following table will help you hire the best digital marketing company having proven perfection in both the marketing streams:
| Digital Marketing | Traditional Marketing |
| The promotion of products/services through digital platforms or electronic mediums | The promotion of products/services through telephone, TV, banner, door- to-door campaign, sponsorship, broadcast etc. |
| More cost effective | Comparatively costs more |
| Efficient for fast brand repute building | Not much effective for branding |
| Scalable | Tough to scale the ROI |
| Not effective for the old people not perfect in internet usage | Good for the older aged target audience |
| Targeted approach for particular buyers’ segment | Spray & pray approach |
| Needs to implement a separate local SEO strategy | Good for local sale |
| Success of digital adds depends upon placement, continuity, ranking, ever changing searching trends etc | Hard copy ads are 70% more memorable as well as easy to store for future purchase |
Why You Need To Hire Digital Marketing Agency- The Benefits:
The increasing dependency on digital platforms to make buying decisions has made it imperative for most businesses to hire an efficient digital marketing agency that could assure to deliver all the needed support and competitive advantage. When you decide to outsource digital marketing services, you can expect the following benefits:
• Fostered presence, loyalty, credibility, and competitiveness of brand
• Frequent communication for customers’ engagement
• Targeted marketing
• Consistent quality lead generation for increased revenue
• Improved conversion rate
• Improved ROI of marketing
• Dependable data-driven insights to scale the success rate of different marketing campaigns
• Data collection to formulate a more effective marketing strategy
Scope Of Digital Marketing Services- Customized Online Marketing Packages:
Digital marketing is a broad term that defines a range of marketing activities, performed over digital mediums, to promote a brand, sell more, and expand customer segments. As technology is making advances and a great shift is being noticed in the buying behavior of online shoppers, the scope of digital marketing is also expanding. The best part of online marketing is that you can choose particular activities according to goals, marketing strategy, and budget. The top digital marketing companies like Godigiworld in Delhi provide customized packages to leverage the benefits of different streams of digital marketing:
• Search engine optimization (SEO)
• Social media marketing
• Content marketing
• Affiliate marketing
• Pay per click (PPC)
• Marketing automation
• Local advertising
• Email marketing
• PR …….. many others
Should You Invest to Outsource Digital Marketing Services?
- Email marketing can deliver up to 4400% ROI. (OptinMonster)
- Almost 95% of businesses using digital marketing rely on email marketing. (Regalix)
- The worldwide social media users are more than 1.5 billion. (McKinsey and Company)
- Almost 70% of potential online hoppers value a product review on social media. (OptinMonster)
- First five websites displayed in search results get 67% of clicks. (Advanced Web Ranking)
- In 2021, more than 2.14 billion people are expected to shop online for either goods or services. (Statista)
- Businesses that do regular blogging get almost 67% more quality leads per month than the businesses that do not blog. (DemandMetric)
- SEO drives in 1000%+ more traffic than just the organic social media. (BrightEdge, 2019)
When & How to Hire the Best Digital Marketing Company:
India has emerged as a globally renowned hub of digital marketing companies. The low-cost premium quality services administered by qualified and experienced digital marketing specialists turn the numbers of overseas businesses to hire a digital marketing agency in India. Most the searches for a competitive digital marketing agency are focused on hiring a digital marketing agency in Delhi because services for digital marketing in Delhi are considered the most cost-effective yet results assuring. When should you take 1st step to hire a digital marketing company in Delhi?
- If you are experiencing a drop in sale, despite increased marketing expenses and efforts
- If your website ranking and traffic are dropping
- If the marketing expenses are beyond affordable limit because of the jumbo size marketing team
- If ambitions exceed in-house capabilities
- If you feel a drop in leads
- If you want to strengthen brand image
- If you want to launch a new product in a specific region …..
Now, you need to hire digital marketing preferably in Delhi. However, which is the best company for digital marketing in Delhi? The following seven tips will help you hire the best digital marketing agency in 2021 at the lowest cost:
- Check the portfolio, credibility, and online presence quality
2. Ask for strategy, working model, and support system
3.Compare team quality, experience, existence history
4. Meet with dedicated team members
5. Compare the costing of digital marketing campaigns
6. Compare the scope of offered digital marketing campaign
7. Assess the suitability to budget
Concluding Note:
The ultimate gain of digital marketing depends upon the data-driven strategy, proper implementation, results monitoring, report analytics, and modification as per assessed needs. Your in-house sales team may not have the required digital marketing expertise; here comes the role of a reputed digital marketing agency that benefits you in long-term effective multiple ways.