PPC has always remained a popular advertising model in the online marketing sector. However, it has recently brought a huge alteration in the entire digital marketing landscape. Accordingly, we have discussed about a few of the new things to expect to present in PPC for this 2020.
Trend 1: Trend of Machine Learning, Artificial Intelligence, and Automation
We have recently observed a large number of devices operating with the help of the internet and developed by Google and Amazon to handle a wide range of home-based functions. This has become possible based on the innovative approaches related to capturing data about how people act and behave to create any personalized ad. With the availability of enough information, Google and other companies will assist advertisers to create relevant ads with the help of the targeted audience. Automation will especially be useful to optimize various PPC ad campaigns and PPC experts are adopting them readily for-
Trend 2: Increase in the Use of Video Advertisements across Different Channels
Videos have recently become a powerful tool or medium to transmit information and help any brand to display the personality as well as send messages to the target audience. Even though video ads have no longer remained new for any business, adding video ads into the marketing mix has become somewhat challenging for many companies. This is because of the huge production costs and a lack of in-house talents. However, marketing strategies developed in video ads may give a drastic increase in brands. This has become possible because of the introduction of new devices and technologies in the market, which are making easy and cost-effective video production.
Trend 3: Smart Bidding to Improve the Ad’s Performance
With the consistent increase in the number of consumers choosing to perform research work in unexpected ways, staying at the top of campaign optimization has become a big challenge for today’s online marketers. Here comes the role of smart bidding, which eliminates the need to optimize each of the ad campaigns manually. Thus, advertisers get the chance to bring improvement in the performance of their ads. Smart bidding is a part of an automated bidding strategy and it uses a machine learning concept for the optimization of ads need for conversion according to your specific set goals.
Trend 4: Cross-Channel Strategies
Most of the PPC experts today are encouraging PPC marketers to comprehend the significance to attract and identify the target audience across multiple platforms and channels. Also, PPC experts are recommending to develop cross-channel strategies to make sure that campaigns work well in the competitive market and let them succeed in the market. The reason for this is that the distinction line present in between different online marketing strategies i.e. e-commerce and social and search engine marketing strategies will blur in the coming years. Indeed, the channel diversification and integration will become huge in the upcoming 2020.