The excellence of any website can be defined as the performance for a sustainable growth rate. Just incorporating all the advanced or trending features and functionalities serve no purpose unless these are selected based on usage behavior, marketing tactics, and product nature. Creating a business website has become more important than ever before as designing elements impact more on overall business performance in SERPs and the liking of the target audience. Here comes the role of a competent web designing company that could optimize features and functionalities of a rightly chosen website development technology.
10 Must-Have Website Features To Rank Well In 2021:
Having a thorough knowledge of ‘what and why you need’ prior to hiring a website designing agency helps you get the best portal to showcase your products/services in the most effective manner as you wish to support your marketing team. Here is the list of a 10 top must-have features of a business website that search engines like the most:
1. Responsive design for consistent performance at different screens
2. Accelerated Mobile Pages to elevate the experience of including mobile users
3. HTTPS (Google admits to showing the websites using HTTPS with preference.)
4. Page Speed (Core Web Vitals, May 2021)
5. Hierarchy of headings of web pages
6. Robots.txt to support the crawlers for finding the intended content faster
7. XML sitemap
8. Information Architecture- the meeting point of user experience and SEO
9. Smart templates for meta description, title tags, and headings
10. Canonical URLs
7 UX Elements Your Website Must Have To Perform:
Even a nicely designed website needs SEO support to rank well in the over-congested digital space. The very first traditional approach of the majority of web owners is to increase the SEO inputs. SEO is important; and, it will remain so despite regular Google algorithms but most of the ranking algorithms after 2018 are introduced to improve UX (user experience) related. UX has become an important ranking factor (Page Experience signal). How you will be sure to deliver the ultimate UX to your visitors? Go through the following seven tips for UX improvement:
1. Focus on personalization
2. Emphasize content
3. Integrate video content
4. Humanize user experience with micro-interactions & emotions etc
5. Integrate voice user interface
6. Imply biometric authentication
7. Use Breadcrumb
8. Integrate carousels
9. Easy to use CTA buttons
10. Assure functionality with a consistent hierarchy of fonts & text styles
Eight Principles for Website Design & Development in 2021:
Ok, you have the basic knowledge of website design and development elements. You also know the required features and functionalities. However, can you guide a hired web development company on what to do without a roadmap? Go through the following 8 principles that make a web design performing:
1. Let the visitors see what the functions are available
2. Focus on users’ attention (for example, the word ‘Free’ attracts visitors)
3. Don’t test users patience; remove all the barriers like long forms filing
4. Reduce the cognitive load to let the visitors consume the provided information
5. Don’t expect the visitors to think and search; make the pages self-explanatory
6. Pose yourself as a target audience
7. Don’t make distance from conventional designs; these minimize the learning curves
8. Avoid too much video advertising
Choosing a Web Development Company:
Web design and development is no more a one-time task. The challenges to remain ahead in the digital landscape are getting more complex because of the emergence of new competitors and changing buying behaviors. Even if you tend to outsource the costliest website design & development services to be sure of getting 3600 performance support and guarantee to compete and succeed, even then, you will need to update your website because of changing marketing tactics, extending reach to new customer-segment, changed trends, new technology, the arrival of new products, news sharing, etc. Therefore, hire a competent and capable web designing and development company that could serve you for a long. For example, Godigiworld is a prominent website designing company in Delhi that supports businesses with an array of digital marketing services.
You know that selection of web design agencies should be made based on social media reputation, ranking, and perception because of an online presence. I have mentioned already that the costliest is not always the best but you need to explore many more facts to get the ultimate experience of seamless web design, development, extension, and maintenance processes:
• Does the agency have an in-house team of web designers and developers?
• Does the web agency own a logo-designing facility?
• Does the chosen web specialist agency specialize in branding?
• Does the web design company offer support for SEO, SMO, SMM, PPC, Paid marketing etc?
• Is the concerned web designer/developer available to communicate?
• What is the approach for task completion?
• Has the company served a business similar to yours?
• Is the cost of services affordable and competitive?
Concluding Note:
The performance of a website highly depends upon on-page parameters and UX. Therefore, a website development company with proven expertise and certified credentials in providing digital marketing and branding is a good choice to bet. A web development company in Delhi is globally trusted for offering the quality-best services at competitive prices because of its focus on finding and retaining clients in the overcrowded marketplace.