Whether you are operating a small unit agency or a big company, you have to consider both outbound and inbound components to setup a well-executed lead generation to promote your new business. For this, you have to follow a few of the important steps, as discussed experts of SEO marketing company in Delhi.
Determine Your Specific Target Audience
Your generated leads will go into vain if you fail to convert them into customers. Hence, you have to conduct detailed and refined research work to identify your targets. For this, you may look at your existing customers and interview with them to learn different things, such as goals, background and the place they spend their time online. Once you collect the respective details, you may launch your marketing campaign to aim your target prospects. Your way to approach prospects may be messaging or following traffic channels and so on.
Calculate the Numbers of Leads You Need
You have to find the value of your average clients to identify the exact numbers of leads you need for a particular marketing campaign and later on, to hit the sales goals. Also, you should calculate the numbers of leads converted by your sales team into clients. Later on, use industry benchmarks to estimate the numbers of visitors you require to hit your sales goals and the conversion rate.
Create a Post-click Landing Page
Post-click landing pages are standalone and persuasive pages, which are disconnected from your original website with the help of navigation links present in a footer or menu. These pages consist of special elements to boost your probability of getting the claim of your offerings. Especially, you should share a few of the testimonials, positive reviews and case studies to gain the trust of your existing clients and get new ones. Experts of SEO marketing in Delhi, you should never forget placing an attention-grabbing and persuasive call to action button to compel your prospects/online visitors to click on your page and later on convert into customers.
Design a Thank You Page
Lastly, you should design a Thank You Page to launch your lead generation campaign successfully. This page has a prime role to continue your conversation with the newly generated lead and later on to convert him/her into a permanent customer.