SEO masters came across several confirmed and unconfirmed Google algorithms in 2020 and expect many new in 2021. The transitional period from 2020 to 2021, before other algorithm updates are rolled out, is the best time to optimize your business website in line of Google Algorithm 2020 updates that will support your organic rank in the coming years.

Top 4 Google Algorithm Updates Rolled Out In 2020:

1. January 2020 Featured Snippet Update: According to Danny Sullivan (Google’s Public Searchliaison), the web pages featured in snippet position will not appear again in the listing. He also confirmed that a featured snippet will be treated as one in the top ten SERP listings. The intention of rolling out this algorithm update was to declutter the search results for the improved user experience in finding the relevant information. So, what should you do?

• Optimize the content for question-intent search queries to answer the users

• Analyze competitors’ snippets

• Answer multiple questions including ‘How to’

• Use keywords – optimized headers and titles

2. January 2020 Core Update: Google’s first core update of 2020 impacted the ranking of some well-doing websites. However, Google also mentioned that the affected websites’ owners don’t need to panic about fixing the faults. If it is so, why did the websites’ rank dropped? According to Google advice, webmasters need to optimize content quality with a focus on following aspects:

• Does web content provide comprehensive information?

• Does the content provide original analytical information?

• Does the content provide additional values to users that encourage them to bookmark it?

• Does the content have an optimized title/headline?

3. May 2020 Core Update:

This broad core algorithm update ( 2nd after the 1st core update in January) affected the ranking of websites having irrelevant or thin content. Almost 46% of the websites have at least one page with thin content. So, what should be done? Analyze the answers of the following four questions:

• Do you need to increase the volume of words to improve the user experience?

• Does your web page with thin content compete with close rivals?

• Do you need to have the web page with thin content?

• Do your web pages have duplicate title tag or meta description?

4. December 2020 Core Update: On December 3rd 2020, Google announced the rolling out of third and perhaps the last core update of 2020. The latest update will take about two weeks to be fully rolled out. Based on the previous reiterations by Google about the previous two core updates, it is also to award the websites having quality content.

Google is on an unabated spree to deliver the ultimate experience to users. To protect and improve the organic search results ranking, it is must to involve a reputed SEO agency to assess the trends, risk factors, and growth opportunities as well as to track and improve the website performance.