Content experience refers to the overall experience associated with assessment, engagement, consumption and responding towards a stream of various brand contents across different channels, platforms, and devices during the complete journey from prospects to customers. When content experience is done successfully, it delivers the highest possible extent of personalization, relevance, consistency, timeliness, and convenience. This is because; content experience focuses on the holistic approach.
Benefits of Content Experience in Content Marketing
Content experience has remained an undefined marketing element, which has recently gained a huge prominence based on the content’s proliferation. Especially, you will get the following major benefits once you upgrade to the approach of content experience.
Lets You to Get Niche-specific Experiences
By adopting the content experience concept to your existing business, you no longer need a simple content repository. Instead, you will get tons of niche-specific experiences. This will convert your customer experiences across and keep the contents relevant.
Brand Authority will Help You to Stay at the Top
When you create content experiences, you will make sure that your target audiences receive enough knowledge, obtain a huge value and high level of satisfaction. Each of these will result in loyalty and strong brand value. Furthermore, your customers will return as well as recommend your business to other people, which results in the huge influence of your domain authority and the specific brand. To stay ahead, you as a content marketer should make sure of adding value and giving your users what exactly they need or want while striving very hard to be your customers’ top choice in the competitive industry.
A Huge Spike in the Return of Investment
While talking about content experience, your efforts and time should be your major investment instead of any costly software and a hefty budget. You should use resources to analyze the customer data and strategize the way, in which the data will influence the audience. Thus, with minimum possible investments, you may easily create excellent content experiences to give you the required returns.
How to Make the Most from Content Experience
As an online marketer or social media marketer, you have to consider 3 prime aspects of content experience to make the most from it.
Organization of Contents
Organization of contents is an essential aspect to make sure that your prospects conveniently and easily discover as well as access the appropriate content at the appropriate time and during each stage of the journey. According to your unique context and your specific needs of the audience, you have to organize them according to their specific journey stage, formats and personas. Particularly, you should use the right tags and meta descriptions to provide relevant content and link or group and recommend engine logic to curate the right streams towards the right persona.
Personalization of Contents
Personalized contents are timely, contextual and relevant, while they range from a few of the dynamic landing pages to various personalized content streams curated specifically for a single prospect. Creating or curating a dynamic content stream is a prime key to personalization from the existing repository of contents based on the identity of an individual or an intent’s behavioral indicators. The idea here is to provide both engaging and rich content experience to the best prospects.