Google business listing is a free business listing service provided by Google. It allows businesses to post details, photos, location, and offered services/products. Google my Business Listing is a free web tool that facilitates businesses to achieve higher visibility in local search results. By optimizing Google My Business (GMB) profile, businesses can increase leads by improving their presence in area-specific search results.
The Proven Benefits of Google Business Profile Listing
The local business management product by Google has been renamed many times like Google+ Local, Google Local, and Google Places etc. Regularly optimizing GMB listing is the best way to outstand in the market especially if you are targeting the local or area-specific buyers’ community. The best part is that you pay nothing to rank better, get more leads, and better brand strengthening. By using this free to cost Google service with a support of a Google Business Listing specialist company, you can get multiple benefits-
• GMB makes your business Appear in Maps
• Your business appears in the ‘Google Local Pack’ listing (Local Pack, a SERP feature appears on the first page of search results for any query with local intent)
• GMB listing ensures consistency in online presence
• Images in GMB or Google Business Profile listing create a better impression about your brand
• Google Business Profile listing support SEO
• GMB allows customers to post reviews easily that helps you find the ways to improve further
• Google My Business listing provides a website creation feature
How to Make Google Business Listing the Most Effective
Appearing at the top in organic results may not be beneficial to getting high potential leads if your business website is not locally optimized with all the relevant information and the top used keywords. Here comes the role of Google my Business Listing company that has a skilled workforce to fine-tune your business profile for the local pack. The following tips will help you list your Google business profile more effectively-
• Claim the Business Profile
• Complete all the sections of GMB account
• Provide the latest and accurate contact information
• Select properly the primary and secondary categories
• Write a detailed “from the business” description
• Mark the applicable attributes
• Upload new business-relevant photos weekly
• Publish Google posts regularly
• Answer the questions
• Respond to reviews
• Keep adding new products /services
• Keep messaging smooth going
• Keep business profile optimized
7 Tips to Optimize Google My Business Listing Profile
The main objective of GMB listing is the tell the customers about- what you offer, where your office is, and what the visiting hours are. Three factors decide the rank in local pack:
• Relevance to search terms
• Distance from the searcher
• Prominence of business scaled based on factors like the number of quality links, reviews, review score, content, SEO, etc)
Do you know 2.7 times more customers consider GMB listed businesses with complete Google business profiles more reputable? These pre-convinced potential buyers are almost 70% more likely to visit your office. Can you still afford not having Google Business Profile Listing? Follow these seven strategic tips to optimize your Google My Business Listing–
1. Use all the 750 characters and put the keywords enriched key information about business in the first 250 characters.
2. Make sure that your business name and address have consistency across the web.
3. Mention working hours and regular holidays
4. Do not include backlines
5. Choose the most relevant primary and secondary categories and highlight the category-specific features
6. Select the relevant and the most searched attributes
7. Ensure quality of photos that you should add regularly (Bright Local study revealed that businesses having more than 100 photos in GMB profile get 520% more calls)
Pro-tip
Hiring a professional digital marketing company with proven specialization in Google Business Profile listing (Google my Business Listing) simplifies the process and frees you from involvement in regular update of GMB profile. The specific professionalism and experience add competitive value to your Google Business listing.