Covid-19 has changed the digital world drastically. As we are heading to step in 2021, it is time to learn from the footprints of 2020 and to have a new strategic approach to rank better. The changed buying behavior and new Google algorithms like ‘Page experience’ and ‘Core Web Vitals’ all set to roll out in 2021 make it a must to outsource the most effective SEO Services that could deliver to sustain and improve the traffic volume, lead generation, conversion rate and rank. The following seven tips will help you gain the best from the outsourced SEO services:

1.Understand What Google Is Doing And Why It Is Doing: Think like a potential buyer who expects complete interactive information within a second. Solution: Ask your SEO company to conduct a website audit prior to start on-page SEO or off-page SEO.

2.Conduct Keyword Research Afresh: Because of the changed preferences of target buyers, you need to conduct the keywords research afresh. You might be seeing a drop in organic traffic for some keywords despite ranking good for those keywords. What is the reason for the traffic drop? The numbers of reports state that Covid-19 has impacted the searching behavior; today, consumers prefer to buy from a nearby source. Solution: Emphasize on ‘Intent-Based Keyword’.

3.Use a Separate Strategy for Local SEO: Covid-19 has made local SEO more important than it used to be before. According to a report appeared at HubSpot, 46% of total Google searches are being conducted to seek local information. Solution: The keywords for local SEO and organic SEO are different; therefore, ask the SEO agency to design different SEO packages for both.

4.Optimize Your Web Pages To Load Faster: Google has made it clear that page speed is one of the ranking signals as it contributes to user experience. Solution: Optimize on-page parameters and functionalities to improve web page speed; for example, improve server response time, minimize render-blocking JavaScript, enable compression etc.

5.Optimize for Voice Searches: The voice search terms are different than the text search terms. According to Comscore, almost 50% online searches are expected to be voice searches in 2020. Can you afford to lose visibility in voice searches? Solution: Strengthen your keywords list with question-based keywords, long-tail keywords, locally popular keywords etc.

6.Optimize Core Web Vitals: Core Web Vitals is a suite of tangible & quantifiable web page speed metrics that Google introduced in May 2020 to help the SEO masters for improving the user experience. Solution: Focus to have the best optimized ‘Largest Contentful Paint’, ‘Cumulative Layout Shift’, and ‘First Input Delay’.

7. Emphasize on E-A-T:

Google is going to award ‘Expertise, Authority & Trustworthiness’ by ranking the quality websites better. Trust and authority factors will play an equally important role like the keywords for ranking. Solution: Focus on consistency of branding and ask for back- link audit.

The first intention of outsourcing SEO services is to rank better to get more leads with improved conversion potential. The SEO is an evolving digital marketing tool and it will keep on changing but the success mantra will remain – focus on quality rather than quantity. Godigiworld, a trustworthy SEO company in Delhi, is offering the best affordable SEO services in Delhi (India) for over the years.